Apr 12, 2022
In Welcome to the Forum
Again, if you are a private domain, if there is not enough operation team to do content promotion and reply, you will only die a lot of accounts. If there is this team, if there is no product line with high enough ltv, it will only make ends meet. Before starting a private domain, think about whether there is such a diamond. 4. The potential energy brand is the brand, and the kinetic energy brand is the traffic. The potential energy brand seizes the core KOC, and the kinetic energy brand spreads widely. The potential energy brand can be viewed from a distance and cannot be played with, while the kinetic energy brand is accessible and accessible. PMF (product market fit) is like orgasm. You know it when you get it. Either do it on a large scale, or do it with a high profit margin. It would be silly not to touch both sides. Some people bet that the profit is sacrificed in the early stage, and the scale of the capital will bring the profit + scale in the later stage, but it is also embarrassing to find that the two are not in touch. 7. After thinking about the category acceptance cycle, we really need to follow the trend. The competition in the stock category is definitely the special leads most difficult. If there is a structural change in the stock category, or there is a burst point in the incremental category, it is actually difficult to judge the end. It will quickly penetrate and extend category awareness, or it will only be suspended in the first- and second-tier high-potential energy crowd. Such as meal replacements, healthy foods, of the ordinary product manager, and the team leader. The Chinese market is too complicated and too big. It is difficult to find a critical point from the first and second tiers to the third and fourth tiers. Content e-commerce must have accelerated the penetration rate, but the difference in urban cultural environment is not so fast. be leveled. Therefore , the growth rate of consumer goods is stuck at the 3 billion mark, because the new sub-categories cannot grow and penetrate, and the sinking channel has not been broken, and it turns out that it is not as fast as going overseas. In fact, in most businesses, the problem of bad marketing is that the whole company does not know who its customers are. Anyone who talks about 20-35-year-old first-line women doesn't really know the user.